NewCo Log is a Luxembourg-based logistics service provider, offering a fuss-free model for online retailers and businesses looking to outsource their logistics and transport operations. NewCo Log has teamed up with Up Trace for pallet marking and labelling at its warehouse. Here, we look at a partnership that’s going places.
NewCo Log, based in Luxembourg, is a subsidiary of Landewyck Group. The company offers made-to-measure logistics services, including storage, distribution, secure transport, inventory management (via WMS), picking, packing, tracking, and customs formalities. NewCo Log’s extensive services, coupled with its prime location at the heart of Europe, have made it the partner of choice for many businesses in Luxembourg and beyond.
Flawless labelling for a logistics firm
As any self-respecting logistics expert knows, reliable equipment and efficient after-sales care are absolutely vital. NewCo Log understands those imperatives more than most. Suppliers have to meet the same high standards of customer service at all times. “We were looking for a flawless labelling solution,” explains Thomas Chalant, General Manager of NewCo Log. “Up Trace had exactly what we were looking for, and they proved capable of sticking to our strict time limits. I have nothing but praise for their standard of service.”
Valuable storage space advice
In late 2013, NewCo Log had to alter a 16.5 metre high storage rack fitted with two stacker cranes, replacing them with a pair of three-directional turret trucks. At around the same time, the firm was also deploying a warehouse management system at its premises. Employees were so busy working on the warehouse and configuring the WMS that they completely overlooked another equally important aspect. “In the heat of the moment, we almost forgot that a WMS only works if every location and pallet is labelled,” recalls Chalant. “Fortunately, Up Trace came to the rescue in record time, advising us about different printing techniques and the types of printers and labels we’d need to use. We were ready to open our first warehouse just a few weeks later.”
Achievements
NewCo Log’s business has gone from strength to strength since then. And the firm is still benefiting from Up Trace’s support and guidance – on everything from location labelling, bar codes, and pallet and box label printing and sticking machines, to picking trucks equipped with high-tech Zebra printers.

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The logistics warehouse of the future: one size fits all?
What will the logistics warehouse of the future look like? Some trends are already taking shape – such as automation, robotisation, IoT and AI – but it is difficult to imagine that all warehouses will look alike in the future. Here, we take a closer look at an article written by Jean-Yves Costa from Hardis Group.
Jean-Yves Costa, Deputy Manager of Logistics Solutions at Hardis Group, discusses one of the key challenges facing the logistics industry: the warehouse of the future. He outlines the numerous possibilities and some key considerations that are easy to overlook, such as types of logistics flows and customer expectations.
“A luxury brand will continue to manage its warehouse differently from an e-commerce giant,” says Costa in the article. “Likewise, a local agri-food business will not set up the same logistics processes as a global industrial supplier.”
Automation vs. cobotics
Automation can help logistics firms achieve economies of scale and maintain a thriving business in the face of stiff competition. Given the level of investment required, however, businesses do not embark down this path unless the benefit-cost ratio (quality of service, productivity and competitiveness gains, change agility) can fully justify it. The development of cobotics (or collaborative robotics) seems to be a more sustainable path. Under this model, robots and operators work together, with low-value-added tasks entrusted to robots.
Attracting new talent
Talent is in short supply in the logistics sector, which doesn’t always enjoy the image it deserves. Costa outlines some of the reasons why the industry should be a more appealing prospect:
- Many operations in the warehouse still require human intervention.
- While western businesses are automating their processes to remain competitive, the emphasis is very much on affordable labour in emerging markets.
- Digital solutions and cutting-edge technologies are likely to attract younger generations.
QED.
Smart data and responsible consumption
Warehouses will be increasingly connected with their ecosystem. That much is a given. Bringing strategic data to life is a way to optimize logistics processes, cut operating costs, and reduce the supply chain’s carbon footprint. Warehouses of the future will not be moulded on a single, one-size-fits-all model. Because the sector will continue to serve its primary purpose: supporting commerce.
Source: www.lesechos.fr

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Agreement reached on geo-blocking in Brussels
The European institutions have reached an agreement on ending geo-blocking, a discriminatory practice that prevents customers from purchasing products or services from a website based in another EU member state. In the past, online retailers were able to treat online customers differently depending on their nationality or place of residence.
The new regulation, approved in late November 2017, bans retailers from automatically redirecting users to a local version of their website. It also prevents retailers from applying different payment terms according to the customer’s nationality or place of residence. According to the European Commission, the agreement means greater legal security for businesses and paves the way for cross-border selling. Businesses can still refuse to deliver products to certain countries if they wish, and are under no obligation to provide price guarantees. Although the change poses a potential threat in the form of international competitors in domestic markets, businesses should see the new rules as an opportunity, since it will enable them to reach new target audiences. The new measures will come into force at the end of 2018.

Smart transport system

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Distribution in Belgium & Luxembourg

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